Millennials are also known as Generation Y and the “Echo Boomers” (children of the Baby boomers), they were born in the 1980s and 1990s and have certain characteristics that give them a specific character and behavior. According to some studies, Millennials are a “civic-minded” generation with a strong sense of community both local and global. They are special, sheltered, confident, team-oriented, conventional, pressured and achieving. Also, there is a sense of entitlement and narcissism, a preference for a flat corporate culture, an emphasis on work-life balance and social consciousness.
When it comes to their professional lives, according to authors from Florida International University, Millennials place an emphasis on producing meaningful work, finding a creative outlet, and have a preference for immediate feedback. Findings also suggest the introduction of social media has augmented collaborative skills and created a preference for a team-oriented environment. This special generation also tends to the public service and has social liberal views, this is an overall support for classical liberal economic policies. They are flexible about same-sex marriage and are also more likely to oppose animal testing for medical purposes than older generations. The projected population of this interesting social group was 95 million people (in the U.S.). for 2004, but in a 2012 Time magazine article, it was estimated that there were approximately 80 million U.S. Millennials and The United States Census Bureau, using birth dates ranging from 1982 to 2000, stated the estimated number of U.S. Millennials in 2015 was 83.1 million people.
Based on information from Wikipedia, Millennial characteristics vary by region, depending on social and economic conditions. However, the generation is generally marked by an increased use and familiarity with communications, media, and digital technologies. Some research indicates that these young professionals want their jobs to provide opportunities to engage with “good causes” for positive social impact and according to data gathered by Accenture in 2016, millennials in Asia Pacific are expected to have the biggest spending power than any previous generation. Undoubtedly a social trend of this new era that it is impossible to pass unnoticed.
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